Highlights / Key Facts
- As a leader in mobile app-tech and monetization, Tapjoy drives engagement and monetization opportunities for app publishers and delivers engaged consumers to the world's biggest brand advertisers.
- With its SDK in more than 200,000 mobile apps and rendering over 400 million advertisement offers per day, Tapjoy needed a partner to help support its future growth and investment in the cloud. Tapjoy chose
Equinixfor this hybrid cloud deployment given Equinix'skey advantages of a globally dispersed network of 100+ data centers, capacity and scalability. As an established AWS customer, Tapjoy also selected Equinixbecause of the connectivity options that Equinixprovides for the AWS Direct Connect service, as well as Equinix'sunique ability to deliver exceptional performance and maximize cost savings in the cloud.
- Tapjoy has more than 450 million monthly active users and more than 1.5 million completed ad conversions per day, and aims to augment its analytical capabilities by moving to
Equinix, enabling it to parse a wealth of data to better understand what drives consumer interactions with mobile ads.
- By deploying within
Equinix's Washington, D.C.data center, Tapjoy will be able to access more than 500 content and digital media companies on Platform Equinix™, as well as leading mobile service providers and ad-tech companies.
Sean Lindsay, vice president, engineering, Tapjoy:
- "As a mobile app-tech leader, we are constantly investing in analytics to improve the quality of our products for all of our customers. Teaming with
Equinixhas enabled us to cut costs, expand capacity, and supercharge our data analytics for years to come." Karl Strohmeyer, president, Equinix Americas:
"Mobile has become a core pillar of growth in the digital advertising market and ad tech providers are seeking strategies to keep pace. Through our globally dispersed and highly networked data centers, and breadth of cloud connectivity offerings,
Equinixis empowering companies like Tapjoy to be ready for what's next in mobile advertising. This includes helping them to improve data sharing for greater insights into consumer behavior and improve performance and cost efficiency of their digital ad supply chains."
As the mobile industry's leading app-tech company, Tapjoy's mission is to maximize value for app developers through ad-based monetization and industry leading analytic solutions. Tapjoy drives revenue for mobile app developers through rewarded advertising and uses data from their apps to serve the right engagement to the right user at the right moment. Tapjoy's global reach is currently more than 450MM monthly active users. Tapjoy is backed by top-tier investors, including J.P. Morgan Asset Management,
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