Stirling & Karbo, Inc.
Stirling & Karbo, Inc.
GLOBAL ONE AND ETEC SYSTEMS EXECUTIVES JOIN EQUINIX MANAGEMENT TEAM
Global Marketing and Operations Veterans Round Out Stellar Executive Team
Redwood City, CA November 22, 1999 Equinix, Inc., creator and operator of the first neutral IBX (Internet Business Exchange)facilities today announced the appointments of Margie Backaus as chief marketing officer (CMO), and Roy Earle as vice president, IBX development and IBX operations. At Equinix, Ms. Backaus will drive the companys strategic marketing, product development, and corporate branding programs. Mr. Earle will be responsible for the rollout and operations of Equinix IBX facilities around the world. Ms. Backaus and Mr. Earle will both report to Al Avery, president and CEO.
Ms. Backaus diverse background, most recently as vice president, market management at Global One, brings to Equinix extensive expertise in developing successful marketing strategy and programs ranging from brand management, market positioning and effective marketing communications. As former vice president of European operations at Etec Systems, a $250 million leader in the semiconductor equipment industry, Mr. Earle brings his strategic vision and proven operations expertise to Equinix.
"Margie and Roy's experience will be invaluable in helping us execute our vision of helping customers achieve unlimited Internet business growth," said Al Avery, president and CEO of Equinix. "Margie's expertise in the communications space developing an exceptionally strong brand presence and Roy's track record in opening and operating complex technology facilities are a perfect complement to our business model. Our top-notch executive team is the best in the category."
Ms. Backaus joins Equinix with more than 12 years experience in the telecommunications industry, having held positions in consumer and business marketing both in the U.S. and internationally. At Global One, Ms. Backaus was responsible for the worldwide market strategy and execution for Global One products. Previously, she served as assistant vice president, consumer solutions for Global One resulting in an annual growth rate of over 40 percent in annual revenues. Prior to Global One, Ms. Backaus spent nine years at AT&T where she gained valuable experience in a number of different fields including U.S. and international marketing, product management, strategic alliances and regulatory affairs. Ms. Backaus holds a Bachelor of Arts in Accounting from Kennesaw College and a M.B.A from Emory University in Atlanta, Georgia.
As vice president of operations at Etec Systems, Mr. Earle managed the growth of the companys operations from $80 to $200 million. More recently, Mr. Earl managed all sales, service and R&D activities for Etec in Europe. Prior to Etec Systems, he was chief operating officer and plant manager for Temic Semiconductor in the Philippines where he led a team of 1,000 employees. During his seven years at Temic Semiconductor, Mr. Earle held various positions including director of marketing and operations manager in Santa Clara, CA, and plant manager in the United Kingdom. He previously served at General Electric for eight years in engineering and management positions both in Ireland and the U.S. Mr. Earle holds a Bachelor of Science in Chemistry from University College Dublin, Ireland and a Master Degree in Material Science from the University of Sheffield, U.K.
Equinix is creating and operating the first global, neutral IBX (Internet Business Exchange) facilities. They will serve as the core of a scalable Internet and IP network for the 21st century. IBX facility design offers customers built-from-the-ground-up colocation with unsurpassed service delivery, unlimited availability of bandwidth from multiple networks, highly scalable interconnection, complete neutrality and unsurpassed financial grade security. Content providers, ISPs, carriers, component service providers (CSPs), and application service providers (ASPs)have complete access to the services and customers they require to build and expand their businesses. These IBX facilities will ensure Equinix customers of maximum network connections, content and Internet commerce transaction availability now and in the future, while optimizing revenues and reducing operating costs. Equinix customers include MCI WorldCom, Akamai, Teleglobe, RemarQ, NaviNet, and Concentric.
For more information, please visit the companys Web site at www.equinix.com