Leverages Equinix’s direct connection to the public cloud to increase application performance and reduce costs
Highlights / Key Facts
The ability to directly connect to the public cloud within
EquinixIBXs allows customers to connect their IT infrastructure directly to the cloud through a private fiber optic connection that can reduce network costs, increase throughput, and provide more consistent network performance than Internet-based connections.
- Using this direct connection, Badgeville has achieved millisecond latency between its infrastructure in the Equinix IBX data center and the infrastructure that remained in the public cloud, resulting in improved performance for customers.
The move to
Equinixhas resulted in a 15 percent improvement in response times from the Badgeville application delivering a better customer experience. In addition, Badgeville has seen a 40 percent reduction in operational costs.
Badgeville plans to expand its deployment with
Equinixto Londonand Asia-Pacificlater this year.
- Founded in 2010 to revolutionize the analytics industry, Badgeville’s Behavior Platform enables businesses to measure and influence user behavior. Built on advanced database technology, Badgeville’s PaaS is designed to connect user reputation across all digital touch points. The global leader in gamification, Badgeville serves more than 150 customers who share the common goal of defining the next generation of user experience across their customer and employee communities.
Martin, CTO and co-founder of Badgeville:
“Equinix is a clear competitive differentiator for us delivering the high levels of performance and security we require as Badgeville’s business scales. Moving into the
Equinixdata center has proven to be particularly important to our large customers who value Equinix’s reputation as a highly secure, premium data center provider.”
Chris Sharp, general manager, cloud and content for Equinix:
Equinixdirect connection service enables customers like Badgeville to reap the performance and cost benefits of cloud computing. As Badgeville grows its business, they can take advantage of Equinix’s network choice, global reach, and directly connect to more than 4,000 potential customers and partners that reside inside Equinixdata centers,” said Chris Sharp, general manager, cloud and content for Equinix.
Equinixand Badgeville for a live webcast on Thursday, August 30at 10:00am PDTto learn more about the benefits of direct connection to the cloud. For more information and to register, go to https://attendee.gotowebinar.com/register/5636115640010809856.
EquinixBadgeville case study
Direct Connect at
The Behavior Platform, is the leading provider of gamification and
social engagement solutions for world-class businesses, enabling
companies in virtually every industry to influence and measure user
behavior. Companies and organizations from across the globe are using
our award-winning Software-as-a-Service (SaaS) solution to increase
customer loyalty, user engagement and employee performance. With 175
customers, Badgeville brings Game Mechanics, Reputation Mechanics, and
Social Mechanics to world-class companies including Deloitte,
Forward Looking Statements
This press release contains forward-looking statements that involve
risks and uncertainties. Actual results may differ materially from
expectations discussed in such forward-looking statements. Factors that
might cause such differences include, but are not limited to, the
challenges of acquiring, operating and constructing IBX centers and
developing, deploying and delivering
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